To the PR Week awards last night, to present 31 trophies, the first of which received one of the loudest cheers of the night. Some of the judges were worried that their peers would not quite understand why football manager Ian...
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Read MoreThe post has just arrived and in it a very nice surprise, the discovery that Jacques Seguela, one-time adviser to President Mitterrand, now close confidant of President and Madame Sarkozy (indeed he intoduced them), and...
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by
"Your country needs you. Your world needs you. Your time is now."
Our politics is a mess. We have leaders who can't or shouldn't be allowed to lead. We endure governments that lie, and seek to undermine our democratic values. And we are confronted with policies that serve the interests of the privileged few. It's no surprise that so many of us feel frustrated, let down and drawn to ask, 'But what can I do?' That question is the inspiration behind this book. It's a question regularly posed to Alastair Campbell, not least in reaction to The Rest is Politics, the chart-topping podcast he presents with former Tory Cabinet minister Rory Stewart. His answer, typically, is forthright and impassioned. We cannot afford to stand on the sidelines. If we think things need to change, then we need to change them, and that means getting involved. But What Can I Do? provides each of us with the motivation and the tools to make a difference. Opening with an acute analysis of our polarised world and the populists and extremists who have shaped it, it goes on to show how we help transform it. It explains how we can develop our skills of advocacy and persuasion. It draws on Alastair’s long experience, as well as on role models and lessons from history, to offer practical tips on starting and leading a campaign. It offers advice on developing confidence and coping with criticism and setbacks. And it sets out the practical steps by which we can become political players ourselves. Part call to arms, part practical handbook, But What Can I Do? will prove required reading for anyone who wants to help change things for the better.